Disney Parks Merchandise Launches in Disney Store Destination at Selfridges

Today is finally the day – Selfridges and Disney have officially unveiled their holiday collaboration A Most Magical Christmas, allowing fans to step into the magic through festive experiences, interactive windows, and merchandise collections.  

Selfridges’ Oxford Street store in London has been totally transformed with a breathtaking facade and dazzling light show inspired by Sleeping Beauty Castle at Disneyland Paris, but the winter wonderland can also be experienced across stores in Birmingham, Manchester, and on Selfridges.com. Shopping is sure to be the main event for many, and over 70 brands including GANNI, Coach, Jo Malone, and Christian Louboutin have created product for this collaboration, making Selfridges the perfect destination for all of your gifting needs this holiday season.  

Selfridges is taking holiday decor to a whole new level, with a showstopping light and musical spectacular presented each evening along with intricately designed window displays at different stores.  

Disney magic comes to life every 15 minutes from 5:00 pm to 9:00 pm, as Tinker Bell’s pixie dust sets off a shimmering spectacle that stretches across more than 100 meters of sparkling lights wrapped around the building.  

Don’t miss beloved Disney icons like the Jolly Roger from Peter Pan and Cinderella’s carriage, all lighting up Oxford Street to the soundtrack from Cinderella. But the grand finale? The reveal of a 36-foot-tall 3D Disney Castle, the largest installation to grace the store in over half a century! 

The oohs and aahs don’t stop there. Twelve windows on Oxford Street showcase reimagined Disney stories, with music, characters, and even a chance to interact with Tinker Bell thanks to the brilliant minds of Disney Imagineers.  

And on Orchard Street, more whimsical windows await with dreamy scenes from Disney’s Sleeping Beauty, Alice in Wonderland and Cinderella. The windows at Selfridges stores in Birmingham and Manchester also have illustrations from Disney classics like Lady and the Tramp, Cinderella, and Fantasia for shoppers to explore.  

The festivities continue in-store at Selfridges, starting with the return of the Confetti Spectacle, this year inspired by Disney. In this silly singing show, Santa is joined by a troupe of Mickey Mouse-inspired baubles alongside the Christmas fashion fairy, Stardust. We all know Santa is a busy man during the holiday season, but he’s making time to perform live with his entourage alongside a lineup of DJs and singers.  

The cafe at the heart of the London store has been temporarily renamed to Dolly’s Starring Disney, with a stunning night sky scene and the Disney Classics Afternoon Tea experience available to book throughout November and December. For anyone who loves a good Disney-inspired snack (we see you Disney Eats fans), Medicine Bakery in Birmingham and Gran Café in Manchester Exchange Square will be offering themed sweet treats. 

For the film fanatics, the Cinema at Selfridges will be screening a selection of Disney movies along with two upcoming new releases, Zootopia 2 and Avatar: Fire and Ash. Theatre fans will also be able to check off every item on their wishlist this year as Disney Theatrical Group delivers star-studded workshops and pop-up performances.  

The previously announced Disney Store pop-up inside the Oxford Street location is bringing an extra pinch of pixie dust, with the release of a new collection featuring Winnie the Pooh and Mickey Mouse reimagined in the signature Selfridges yellow. The retail destination will also host a Magic of Disney pin trading event where fans can purchase and trade pins, continuing this beloved Disney Parks tradition in London.  

With products across fashion, food, beauty, lifestyle, and toys, Selfridges is set to be your one stop shop for holiday merchandise this year, whether you’re looking for the trendiest gifts or chicest attire.  

Many of the items are exclusive to Selfridges, including a Cinderella-inspired stiletto from Christian Louboutin, a Coach Tabby bag inspired by Mickey Mouse, sneakers from Golden Goose, and beauty lines from brands like Jo Malone and Bobbi Brown. Shoppers can also explore the limited-time GANNI and Disney collaboration celebrating all things Daisy Duck.  

A corner shop set beneath the turrets of the castle facade will be home to a special selection of Disney-inspired products from Cole Buxton, Nahmias, Chateau Orlando, and more. Here, Harry Lambert has also curated capsule collections from various designers, and his second launch for Disney x Zara, the Lost Boys, will be available to shop.  

There’s no better time to join in on the festive fun, and a little bit of Disney magic is waiting for everyone to discover this holiday season at Selfridges. A Most Magical Christmas can be experienced both in-store at Selfridges locations and online at Selfridges.com beginning today through December 2025.  

Fans of Disney Parks and Selfridges – your holiday wishes are coming true! Just last week, we shared that Disney is collaborating with Selfridges, a world renowned, British luxury department store, but the magic doesn’t stop there.  

Disney Store has just launched a retail destination inside Selfridges London, featuring global Disney Parks merchandise that has never been offered beyond the parks.

From plush to keepsake treasures and more, fans will be able to shop collections from Walt Disney World Resort, Disneyland Resort, Disneyland Paris, Shanghai Disney Resort, and Tokyo Disney Resort.  

Marking an unprecedented moment for Disney Parks merchandise, Disney and Selfridges will bring the magic of Disney Parks straight to Selfridges London Oxford Street store, with a selection of items available online on DisneyStore.co.uk and globally on www.selfridges.com.  

Here’s a glimpse at some of the Disney Parks merchandise you’ll find within the Disney Store at Selfridges destination: 

Following the Selfridges London debut, which occurred on September 22, 2025, a curation of the Disney Store collection will roll out to Selfridges Manchester Trafford Centre on September 29, 2025 and both Selfridges Manchester Exchange and Selfridges Birmingham Bullring on October 13, 2025.  

This Disney Store collection is part of Disney and Selfridges A Most Magical Christmas collaboration, which celebrates a rich history between the two iconic brands dating back to the 1950s. Starting November 6, 2025, shoppers of select Selfridges destinations will find more than 60 brand collaborations, 18 decorated Disney windows, a special edition Selfridges yellow bag, and more.  

For more festive updates about Selfridges and beyond, stay tuned to the Disney Parks Blog, Disney Parks social, @DisneyStoreUK, and @theofficialselfridges.